Why not to use Purchased Lists
When you are targetting a large number of users for advertising your product through email marketing, there are several ways in which you can generate your database for targeting users for these campaigns: 1. By having individuals "opt in" i.e. voluntarily agreed to accept messages from you; they ordinarily do this when they realize that what you send will be of some value to them via your emails. 2. An enticing choice from 'record advertisers' the place you "purchase" a cluster of email addresses for a value that is regularly so low to be not even deserving of notice. The second option often produces results that range from unsuccessful to disastrous. Why so? The list is not exclusive to you The list that you are buying has been extremely likely bought by many others; this means that the email addresses in the list would have already received many unsolicited emails. Such recipients are many times more likely to tag any new unsolicited email as...