Practical Solutions for Duplicate Content | Content and SEO Tips

12:32 AM Deepankar Pathak 0 Comments

At whatever point content on a site might be found at numerous URLs, it ought to be canonicalized for web crawlers. This might be finished utilizing a 301 redirect to the right URL utilizing the rel=canonical label (see underneath) or, in a few cases, utilizing the Parameter Handling device as a part of Google Webmaster Central.


1. Avoiding Duplicate Content 


Duplicate Content and SEO

A percentage of the above reasons for duplicate content have extremely basic fixes to them: 


- Session ID's in your Url's? 



These can regularly simply be impaired in your system's settings. 


- Have duplicate printer friendly pages? 



These are totally unnecessary: you ought to simply utilize a print template. 


- Utilizing remark pagination as a part of Wordpress? 



This gimmick ought to simply be impaired (under settings -> exchange) on 99% of destinations. 


- Parameters in an alternate order? 



Advise your developer to manufacture a script to dependably order parameters in the same order (this is regularly alluded to as a supposed URL processing plant). 


- Tracking connections issues? 



As a rule you can utilize hash label based campaign tracking rather than parameter based campaign tracking. 



2. 301 Redirecting Duplicate Content 



In a few cases its difficult to totally keep the system you're utilizing from making wrong URL's for content, yet once in a while it is conceivable to redirect them. On the off chance that this isn't sensible to you (which I can comprehend) do remember it while conversing with your designers. Likewise, in the event that you do dispose of a portion of the duplicate content issues by and large, verify that you redirect all the old duplicate content URL's to the correct canonical Urls. 


3. Using rel="canonical" joins 



In some cases you would prefer not to or can't dispose of a duplicate variant of an article, yet you do realize that its the wrong URL. For that particular issue, the web crawlers have present the canonical connection component. It's set  in the <head > section of your site and it looks like this:

<link rel="canonical" href="http://www.website.com/keyword/" />

Solution for Duplicate Content
In the href section of the canonical connection you put the right canonical URL for your article. At the point when Google (or any possible web crawler that backings it) discovers this connection component, it does what is fundamentally a delicate 301 redirect: it exchanges the greater part of the connection quality assembled by that page to your canonical page. 

This methodology is a bit slower than the 301 redirect however, so in the event that you can do a 301 redirect that would be ideal, as specified by Google's John Mueller


4. Linking once again to the first content 



In the event that you can't do any of the above, conceivably on the grounds that you don't control the head section of the site your content shows up on, adding a connection over to the first article on top of or beneath the article is dependably a great thought. This may be something you need to do in your RSS feed: add a connection over to the article in it. A few scrubbers will channel that connection out, yet a few others may abandon it in, if Google experiences a few connections indicating your article it will evaluate soon enough that that is the real canonical form of the article. 


5. Conclusion: Duplicate content is fixable, and ought to be settled 



Duplicate content happens all around. I have yet to experience a site of more than 1,000 pages that hasn't got at any rate a minor duplicate content issue. It's something you have to keep an eye on at all times. It is fixable however, and the prizes could be ample. Your quality content may take off in the rankings by simply disposing of duplicate content on your site.


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