Big Data: A Great Boon to Chief Manager to Boost Sales
Big Data has created a lot of hype in tech market. What creates Big Data? Big Data is actually a large pool of structured, semi-structured and unstructured information available via social media, CRM solutions, websites, news feeds etc. By using cutting-edge tools to make right sense of Big Data, chief managers can give a significant boost to their business. Big Data equips managers with understanding of customer behavior and ability to take informed business decisions. Once it is known that a particular person has searched for a product that your company offers, the person becomes a prospective customer for your business. The prospective customer can be easily approached using retargeting and remarketing strategies, which increases conversion chances by many folds. Many big firms have begun to invest in Big Data Solutions to take their businesses to new heights. So far, IBM and Cloudera have dominated the market as top Big Data Solution providers. A big lot of leads is of no u...