Small Business Link Building In A Post Panda & Penguin World
The Panda and Penguin updates have made some serious changes which have forced the webmasters to modify their strategy in order to optimize their website. This time, content is once again king, identity and trust is key, and webmasters might not want the kinds of links they used to want. The latest Google’s Panda Search algorithm which aims to promote the high quality content site by dooming the rank of low quality content sites. It is quite visible that search engines are getting smarter and therefore, it is essential to redefine the link building strategy. Pursuing links from low quality websites is no longer the best practice today. The idea now is that if webmasters pursue links centered on an expected referral value, they will not worry about developing spammy link profiles. This is completely logical and is not nearly disputable as it may seem. However, some people would want to clarify the new link building small businesses might perceive as a detrimental way to b...