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Showing posts with the label Panda and Penguin updates

Small Business Link Building In A Post Panda & Penguin World : Part - 2

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As we discussed in our last blog article , Google has changed the whole Search Engine Optimization game by rolling out the nasty penguin 2.0 update and the hungry panda update. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. But there is also a sense of confusion as the line often shifts and the message from Google contradictory. #9.    Expert Interviews It does not matter whether it is a text interview or higher quality video interview, you can definitely make use of this tactic in order to establish links to your website. It is found that there are many people who are either not aware of this strategy or they seems to be quite disinterested in applying this method. But, truly speaking i...

Small Business Link Building In A Post Panda & Penguin World

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The Panda and Penguin updates have made some serious changes which have forced the webmasters to modify their strategy in order to optimize their website. This time, content is once again king, identity and trust is key, and webmasters might not want the kinds of links they used to want. The latest Google’s Panda Search algorithm which aims to promote the high quality content site by dooming the rank of low quality content sites. It is quite visible that search engines are getting smarter and therefore, it is essential to redefine the link building strategy. Pursuing links from low quality websites is no longer the best practice today. The idea now is that if webmasters pursue links centered on an expected referral value, they will not worry about developing spammy link profiles. This is completely logical and is not nearly disputable as it may seem. However, some people would want to clarify the new link building small businesses might perceive as a detrimental way to b...