Small Business Link Building In A Post Panda & Penguin World : Part - 2

As we discussed in our last blog article, Google has changed the whole Search Engine Optimization game by rolling out the nasty penguin 2.0 update and the hungry panda update. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. But there is also a sense of confusion as the line often shifts and the message from Google contradictory.

#9.    Expert Interviews

It does not matter whether it is a text interview or higher quality video interview, you can definitely make use of this tactic in order to establish links to your website. It is found that there are many people who are either not aware of this strategy or they seems to be quite disinterested in applying this method. But, truly speaking it can turn out to be the most effective way to generate links to your site. 

#10.    Become PRO (Public Relation Officer)

Just completely erase your thought regarding link building and page ranking; you just need to focus on diversifying of links. You should build links that won’t get indexed on the site that make use of the “noindex” meta tag. The objective of doing so is to create the brand quality and also drive more traffic to the website from places where you normally do not visit on the internet. 
An organisation’s strategy (which determines long-term direction and scope) is determined after a great deal of analysis and decision-making. Many people, both outside and inside the organisation, will contribute to this process. Having developed a strategy, this will need to be communicated so that it can be supported and implemented. PR has an essential role to play in this process, both in helping to develop the strategy itself and in its communication.

Are you a Blogger? Looking for Link building Strategies?

In order to build links for your blog, there are some of the important things that you can do. Though, it is fact that you might have come across with some of the strategies before, but in this case you will be able to gain some extra tips that can definitely help you earn good links to the blog.

You should remember that link building is not used in order to increase the search engine ranking or building up the Page Rank, it is more than that. In order to build links. You need to increase the traffic and also build some useful relationship and it needs to be your immediate goal.

1.   Become a Guest Blogger / Author

An efficient technique to building high quality backlinks is to publish guest posts on successful websites within your niche. Guest blogging can be the effective way through which the bloggers can develop links to the website which will help you get counted in the search ranking and will also improve in the traffic. There are some of the ways through which you can find blogs to submit the guest posts. 

Guest blogging is encouraged by webmasters and bloggers for various reasons. They are as follows:
1.)   Acquiring extra blogs from external resources enables a consistent frequency of publishing when you lack the resources to do it yourself.
2.)   Exposing your audience to high-quality topics from other industry experts.
3.)   Increasing the fresh content on your site will increase the number of times the blog is indexed by search engines, leading ultimately to a higher search position for your blog.
4.)   Exposing your blog to the guest author’s fans and followers.
5.)   To be associated with established authors and increase your own author rank.
6.)   To get reciprocal links.
- See more at: http://blog.woorank.com/2013/06/guest-blogging-as-an-excellent-seo-practice/#sthash.HR8IjVUZ.dpuf

Guest blogging is encouraged by webmasters and bloggers for various reasons. They are as follows:

• Acquiring extra blogs from external resources enables a consistent frequency of publishing when you lack the resources to do it yourself.
• Exposing your audience to high-quality topics from other industry experts.
• Increasing the amount of fresh content on your site will increase the number of times the blog is indexed by search engines.
• To build your Author rank and get associated with established authors.
• Leading ultimately to a higher search position for your blog.

You can search on the Google by placing queries like “submit a guest post,” “guest author guidelines” or “guest post by” and so on. You can also make use of the Google Authorship. In case you know any blogger who writes numerous blog posts then search with their name and you will find them. You need to focus on the links on the content to include the link and should submit the original content and need to avoid posting it anywhere else.

2.    Blog Comments

Blog commenting is taken as the strongest and the most powerful variety due to various reasons which can help in the link building process. If you leave any valuable comments you will get extra attention from the owner and the author of the blog which will help you develop the relationship and you can also gain the opportunity of building links. This will automatically help you draw more traffic to your website improving the visibility and creating a huge significance in the market.

3.    Generate Unique Content

Article directories get a lot of legitimate scrutiny while using the webmasters. You can make use of the high quality editorial contributions to maintain the highest standards. With the guest blogging you can earn huge benefits than the article networks while some bloggers may find it difficult in order to score the guest post opportunities. Your quality article will definitely help you earn good quality links.
You should add some extra feature to your content rather than writing text. You can think of implementing of images and videos to make your content seem more attractive. You can make some sort of moderation that wills not anyone else to post that they want to do. Add featured authors on the home page and newsletters etc.

4.    Cross Linking in Blog (Internal Linking)

Do you know, the links within your website that you use to link your pages together (internal links) are highly beneficial? You can certainly make use of the internal links in your link building campaign and SEO. These links do matter. In the recent Penguin update we have witnessed that we are always not in favor of using the keyword anchor text. There are also other intelligent and smarter ways to follow through which do link building in the accurate manner. In case of the links that are available on your website or blog posts which leads to the authority pages are considered to be quality links. In short, it can be said that the more the number of authority pages available within the site, the more number of authority links can be developed. But, remember not to overdo it.

Recorded Webinar: 

Pitfalls to Avoid in a Post Penguin and Panda World by Mike Huber, Vice President of Client Services at Vertical Measures, presented as October webinar focused on internet marketing mistakes to avoid.