Maximize the Use of the Subject Line
I t should be fairly obvious that the subject line of your marketing email is sort of the gatekeeper to the actual message - unless the recipients like the subject line and are interested in it, they are unlikely to open and read the email. How do you make the subject line interesting for better Marketing campaign ? Opt for Clarity Try to convey the summary of your message as clearly as possible in the subject line. Re-read the subject line in the shoes of a recipient and refine it - what is apparent to you, since you wrote the message, may be as apparent to the recipient, since they have not even seen the message yet. Be Brief You are trying to catch the attention of the user in the few seconds in which they are scanning their Inbox, so keep the subject line short enough - 50 characters is normally good. An additional reason to keep it short is that many email programs truncate long subject lines anyway. Target the Actual Recipient If you have understood your customer prefere...