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Only in front of the launch of the following iphone, Apple is putting forth a price cut on its friendly leader device. It has tied up with online retailers Amazon , Flipkart and Snapdeal to offer rebates on the iphone 5s in a move that is pointedly contrarian to the technique of brands, for example, Samsung and Sony that are battling to guarantee price equality in the middle of online and brickand-mortar stores. Apple is putting forth an additional Rs 1,500-2,000 in margins to online retailers to exchange 5s stocks in front of the new cellphone launch. This, joined together with the usual discounting by e-commerce websites, has made the 5S about Rs 8,000 less expensive online than in block and-mortar stores. That is most likely the widest price gap as of now for any smartphone or electronic gadget, as indicated by three of Apple's top trade partners. Attempted and Tested Strategy The 16gb iPhone 5S is accessible online at Rs 38,000-39,000 while it costs Rs 46,000-47,0