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Showing posts with the label Web analytics

Why Big Data is a must in Ecommerce Industry

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Imagine that Big Data is only one more advertised idea in tech? Reconsider. The buzz encompassing Big Data is a long way from being outlandish. Not just does it permit merchants to addition deeper insights into customer behavior and industry trends, yet it likewise gives them a chance to settle on more accurate decisions to improve pretty much every part of the business, from marketing and advertising, to merchandising, operations, and considerably customer retention. The following are a couple of more focuses that deeper clarify the effects of Big Data in the ecommerce realm. From enhancing customer experience to creating better products or marketing campaigns, its no doubt that Big Data is the following big thing for online businesses. More Organized Data The biggest test for most ecommerce businesses is to collect, store and organize data from numerous data sources. There's unquestionably a considerable measure of data holding up to be examined and it is an overwhelmin

Reduce Website's Bounce Rate

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What is Bounce Rate? In Web analytics, incorporating Google Analytics, website bounce rate is the estimation in rate of what number of Web webpage visitors see stand out page inside your Web website – this is the one page they entered the webpage on (called the door page or presentation page). These visitors see just that solitary page and passageway the site on that same page. A high bounce rate normally shows that the greeting page isn't pertinent to your guest or you are not offering any motivator for the guest to investigate different ranges and pages of your site.  My website had a bounce rate of in the ballpark of 80%. After a few thorough testing, trialing and taking in I've figured out how to bring down my bounce rate. It's not mystery; I'll demonstrate to you how its carried out.  In this post you'll be taking in all the tips and traps that helped me to bring down my bounce rate. You don't have to use a really long time investigating (lucky you)