The power of re-engagement campaigns
The change in trends, the new adoption of Smartphones, tablets and other devices are rapidly growing and it has changed how the customers want to be reached and how they react. With the myriad of devices and channels to reach out to your customers, it has become extremely essential for e-marketers to adapt to these changes and re-invent their marketing mix. In this context, email marketing strategies play an upper-hand since email is the primary medium that can be accessed via all these devices and has lower response time (a subscriber can take immediate action through a marketing email). However, before developing your email marketing strategy, you need to accept some of the bad news – there might be a frightening number of inactive population on your list. Statistics show that around 60-70% of every email database could turn out to be inactive in a short span for 24 to 36 months, irrespective of the business type. Regular mailing patterns targeting this inactive base can harm your...