DP2Web

Just when we all though email marketing was a thing of the past, Internet & Mobile Association of India organised an Email Marketing Summit to re-establish the fact that Email Marketing is one of the best sources of communication and engagement with your customer. The 3rd Email Marketing conference discussed various aspects of email marketing like use of Big Data, automation of marketing, segmentation, cross and multi-channel marketing, the art of storytelling, new techniques of making marketing more effective and design needs for effective emailing. Here is a sneak-peek to the conference. [ View the story "IAMAI presents 3rd Email Marketing Summit" on Storify ]

The online publicizing market in India is anticipated to achieve Rs 3,575 crore by March 2015, with a Y-o-Y growth rate of 30 per cent. The online promoting market was pegged at Rs 2,750 crore in March 2014. These are the most recent discoveries of the 'Digital Advertising in India' report, mutually distributed by the Internet and Mobile Association of India (IAMAI) and IMRB International. Indian Digital Advertising Market Growth Source: IAMAI & IMRB International The report finds that presently, Search and Display are the main two supporters to the total digital advertisement spends in India. Of the Rs 2,750 crore digital advertisement market, Search promotions constitute 38 per cent of the general commercial spends, took after by Display advertisements, which help 29 per cent and Social Media helping 13 per cent of general digital advertisement spends. It is evaluated that the extent of spends on Search advertisements will decrease and spends will increment on Emai...