Is Twitter a part of your social media marketing (SMM)? Do you know know companies have already started using twitter? What “you don’t understand Twitter" ? Do you know Twitter is the new way to promote, connect and brand a company? If answer of any above question is NO for you then your company is going to be crushed.
Twitter is a great way to market your local business on the internet.
Twitter is a micro blogging social media platform which means that you
are limited in the number of characters you can post (up to 140), but it
also means that you’ll be able to get in front of more people, due to
the quick nature of Tweets.
Interesting facts about Twitter
- Twitter is the second largest social media environment after Facebook.
- There are more than 465 million users in Twitter worldwide
- There are more than 127 million active users around the world according to the latest research.
- 175 million tweets are posted every day and about 24% of users check tweets several times a day. (Source: StatisticBrain)
- Twitter is the 13th most popular site in India, Australia, France, and South Africa based on a combination of average daily visitors and pageviews. 5.7% of the Twitter users come from India and they generate 5.2% of the pageviews on Twitter. You can check Twitter usage in Other countries by clicking here.
- 54% of active users use Twitter on their mobile phone, while 16% amongst use a mobile app
- Companies who use Twitter have 2 times more leads, about 83% of European companies have a Twitter account.
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. People Follow to your Twitter profile, follwing you with allows them to read, reply to and easily share their tweets
with your followers (retweet).
So what are 10 reasons to use Twitter?
1) Present Your Brand
Spend the time it takes to create a great Twitter profile. Create a
custom profile page with a header, a background picture, and plenty of
information about you and your business. This helps people identify your business and builds trust.
Choose an account name and images consistent with your other online presences and your brand.
Choose Your Twitter Username
Nothing expresses your brand on Twitter more than your account username. This name appears next to all of your tweets, and is how people identify you on Twitter.
2) Direct communication with customers
This is the main reason why you should use twitter for your business. You will be able to connect with your customers because they themselves are using twitter. It is also a convenient way for developing customer relations
through direct communication. The client can ask questions directly
from you & expect for a quick response from your side. Fast reaction creates more
trust.
3) Start Following People & Lists
When you follow another Twitter user, you subscribe to read what they share. So be selective about whom you follow, especially at first. To follow a user, you find their user profile and click on the Follow button. You can follow types of people using the #hashtag feature in search. For example if you are looking for all post with keyword SEO or marketing just search for #SEO or #Marketing, Similarly when looking for some profile #DP2Web . You can also tag different people using @ symbol. For example, If you want to tag me in any post, you can do it by writing @dp2web - Message. You can also find the Find or Invite people on twitter by scanning your email address book.
4) Follow, what others are saying about you
The best way to follow what others are talking about you is to be represented in social media. Twitter allows fast reactions to others messages and maintain your reputation. Once you’ve followed people make sure that you engage: re-tweet their tweets, ask questions, respond to their questions, and interact with them so that they might follow you back.
5) Drive Traffic To you Website
Twitter is a great tool for driving traffic to your website and to create links to other pages. 140
characters that Twitter allows you to post are perfect for instant
messages that lead to a web page where additional information can be
found. Space is precious in twitter, so always shorten your links in twitter. You can use services like Bitly, TinyURL, or Google URL Shortner
6) Give away coupon codes and discounts
Give a deal, and share deals with your followers. You can also tweet about new deals and coupons codes to help give your company the extra boost. What everyone love is to spend less and save every single penny on every deal.
7) Get connected to new friends
People with same interests are gathered into communities where the
latest news is shared. It creates opportunity to interact with people
from your field of interest and to create new contacts and partners.
Don’t hesitate to spread your ideas and raise awareness about your
existence in your community.
8) Expand Your Audience With Hashtags
Most people’s Twitter experience is limited to the people they follow. It’s always a good idea to keep looking for new, fresh voices to follow to keep expanding your online conversations. Use a Hashtag to make your available in Twitter Hash search criteria. For example, If any one is looking for any Online Free Learning Course they can search by #FreeLearning.
9) Post images / Videos along with links on your Timeline
People love to look at pictures , videos on social networks. Also images and videos can deliver the large message in few words. So try to use these whenever possible. (Via: MediaBistro)
10) Create excitement about upcoming events
Twitter is a great tool to announce upcoming events and to leave some
mystery around them. 140 characters are perfect for a small piece of
information that will create excitement and discussion around the event.
Your followers want some new information and are waiting for new tweets
last but not least important, Follow your Competitor. The best way to compete with your customers is to be aware of their
doings. Twitter gives a good opportunity to have an overview of
competitors’ activities and the response of customers.
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